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Czech gaming communities on Twitch platform during the pandemic of coronavirus and the influence of streamers on fans'perception of Covid-19
Poláčková, Nikola ; Švelch, Jan (advisor) ; Fousek Krobová, Tereza (referee)
This Master's thesis focuses on the roles of Czech gaming streams and their online communities in lives of their members during Covid-19 pandemic. The thesis aims to describe the ways in which streamers and online communities influence opinions of their members regarding the pandemic and how streams fit into viewers' everyday lives. Streaming is put into context of gaming as a spectator activity and concepts of opinion leadership, parasocial relationships, and online communities. The main part of thesis is dedicated to mixed methods research, which was split into three parts. In the first part, the author surveyed opinions and values of Twitch viewers through quantitative online questionnaire. In the next parts, she conducted qualitative interviews with streamers and viewers. These interviews were used to gain context and deeper understanding of the researched phenomenon. Based on the empirical findings, the influence of streamers and online communities on their opinions regarding the pandemic seems to be quite marginal. Streamers and especially online communities however played a big social role - they substituted leisure and social activities of respondents and gaming streams along with community chats became a place to escape from reality of everyday lives or talk through their problems in a...
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Online dating applications from the perspective of uses and gratifications theory
Šulcová, Karolína ; Jirků, Jan (advisor) ; Vochocová, Lenka (referee)
Dating online applications have fundamentally changed the form of online dating. They are available on a mobile phone and are based on spatial proximity of users and ease of use. This diploma thesis focuses on users of these applications. This thesis is based on the assumptions of the uses and gratifications theory, which assumes that the media audience is active and uses the media to satisfy its needs. The aim of this thesis is to find out how individuals use the dating applications and what their reasons for using are. To collect data, I chose a combination of quantitative and qualitative approach. First, an on-line questionnaire survey was conducted, followed by semi- structured interviews with applications users. Research has shown that the reason for using and the attitude of users varies with each individual and can change during use. Keywords dating applications, Tinder, online dating, uses and gratifications theory, active audience, mixed methods research
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Online dating applications from the perspective of uses and gratifications theory
Šulcová, Karolína ; Jirků, Jan (advisor) ; Vochocová, Lenka (referee)
Dating online applications have fundamentally changed the form of online dating. They are available on a mobile phone and are based on spatial proximity of users and ease of use. This diploma thesis focuses on users of these applications. This thesis is based on the assumptions of the uses and gratifications theory, which assumes that the media audience is active and uses the media to satisfy its needs. The aim of this thesis is to find out how individuals use the dating applications and what their reasons for using are. To collect data, I chose a combination of quantitative and qualitative approach. First, an on-line questionnaire survey was conducted, followed by semi- structured interviews with applications users. Research has shown that the reason for using and the attitude of users varies with each individual and can change during use. Keywords dating applications, Tinder, online dating, uses and gratifications theory, active audience, mixed methods research
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Snižování rizik u transakcí na trhu s marihuanou v České republice a v USA - instituce přátelství
Běláčková, Vendula ; Ježek, Tomáš (advisor) ; Zábranský, Tomáš (referee) ; Dušek, Libor (referee)
BACKGROUND: Economists depict illicit markets as violent, due to the lack of centralized property rights enforcement. At the same time, the importance of friendship networks and drug sharing is a recently documented feature of the marijuana market. Recent studies show an increased role of acquiring marijuana through friends, especially in settings where drug policy is rather punitive. This thesis extends this research into the norms that marijuana users attribute to their definition friendship. To do this, the thesis conceptualizes friendship as a type of institution that reduces the transaction costs on the market, and like that, it limits the decision making of marijuana market players. DATA: Marijuana market patterns in the Czech Republic and North-Central Florida were analyzed via both qualitative and quantitative research methods. For the purpose of the qualitative study, 44 (resp 66) study participants were marijuana users and retailers recruited at North-Central Florida (resp in the Czech Republic), with the use of respondent-driven sampling. Inclusion criteria into the study was the use of marijuana in the last 12 months. Semi-structured interviews, that took 80 minutes on average, followed an interview guide focused on marijuana use, sharing, purchases, sales and growing, with extensive probes on activities of respondents` "friends", as they defined them. As for the quantitative data, marijuana market modules from two representative general population surveys on substance use were used (CS 2008, NSDUH). METHODS: Qualitative data were analysed with the use of inductive analysis, and were framed into institutional economics theory. Quantitative data were analyzed with the use ordinary logit models. FINDINGS: The study has shown remarkable impact of drug policies on cannabis markets via comparison between the Czech Republic and the U. S. (North-Central Florida). The study findings suggest that users' definitions of friendship include expectations for behavior that sustain the distribution chain within the marijuana markets. Respondents provided definitions of friendship that contained norms on marijuana sharing and reciprocation, purchases for friends, and introduction to the dealer - for whom the term "friend" has been used as a synonym in most cases. In quantitative analysis, acquistion through a friend made significant reduction of price at last purchase in the U. S., approaving the hypothesis that friendship can be an effective institution to reduce transaction costs on the market. In the Czech Republic, such analysis was inconclusive. This demonstrates that the importance of friendship might be higher in countries where drug prohibition is more severe. CONCLUSIONS: Punitive drug policy provides incentives to shrinking the market into social networks, and like that, it imposes harms on users in terms of decreasing control over their substance use can criminal risks (larger amounts purchased, and the risk of detection to regular citizens, who serve as middlemen on the market without an intention to make profit). For more precise estimates, further surveys shall distinguish between different modalities of friendship, and between different product types.
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